SYNGENTA GROUP
Syngenta Group is a leading global provider of agricultural science and technology, in particular seeds and crop protection products, with over 49,000 employees in 100+ countries.
(ROLE)
IDENTITY IMPLEMENTATION
CREATIVE DIRECTION
DESIGN
(SECTOR)
AGRICULTURAL SCIENCE
(CLIENT)
SYNGENTA GROUP
(SCOPE OF WORK)
Me and my team assisted with further development of the existing brand guidelines and identity implementation in areas like: social media, corporate presentations, event and promotional items, brand posters, stationery, headquarter signage, packaging, business unit communication, motion design and video.
VISUAL IDENTITY
Alongside the vibrant color palette, the visual identity is strengthened by leaf patterns which create further brand recognition. The graphic system is designed to evoke the four seasons, the diversity of landscapes in which farmers work as well as collaboration and partnership.
The identity was created by London based agency Siegel + Gale.
