Located in Warsaw, Poland, the Centre is a progressive, publicly funded institution created in order to promulgate film culture. The brand mission is to shape public awareness and recognition by promoting artistic events and initiating movie screenings. The Centre inspires and educates by organizing film workshops & industry conferences.
(SCOPE OF WORK)
BRAND PERSONALITY
BRAND IDENTITY
ART DIRECTION
PRINT COLLATERAL
SOCIAL MEDIA COLLATERAL
MOTION & VIDEO TEMPLATES
(SECTOR)
CULTURE
(CLIENT)
CENTER OF FILM CULTURE
A WINDOW SHOWCASING CINEMA & FILM CULTURE
The concept I developed determined that the Centre should not be an artistic brand in itself, drawing attention with it's own, colourful identity style. It’s rather a window showcasing film culture. A viewfinder through which you can experience other artists. Like a passe-partout around a photograph it appreciates the work and it’s cultural significance.
Following the established concept, I created a responsive logo system. A wordmark which doesn’t change, attached to a resizable frame which draws our attention to what is worth noticing– as does the Centre for Film Culture.
For print and digital layouts various geometrical grids were developed. The main headline font used was Bebas Neue Pro as it’s vertical stretch resembles a motion picture feel. The black and white palette was purposefully used, once again enforcing the concept of the Centre being a frame around the content it promotes.
Centre is divided into different departments - each with it’s own area of operation. For each division a symbol was created. The icons served a practical role of mapping particular events to the type/department they are linked to.
Bold typography solutions were important not only for print. Many animated typography projects were created for basic online communication and became an integral part of the visual language.