in a nutshell
My job is to identify brand insights and translate strategy into design. In alignment with business objectives I develop visual & conceptual solutions for corporate and cultural projects.
My name is Krzysztof Bednarski and I’m a multidisciplinary creative director and collaborator. With 15+ years of experience in the field, I've had the privilege of working in multiple sectors, including branding, advertising, broadcast & digital communication. I am a designer, animator & photographer. In search of sleep and sanity. On smaller scale I work independently with clients transforming brand beliefs into multiple visual languages. On large scale projects I’m a creative who mentors and leads teams by example with a hands-on approach. I am a curious problem solver and believe in straightforward communication and mutual trust.
My main focus is to support the creation of new brands & brand transformation. My work is meant to back up your vision and align creativity with strategy to coherently articulate your brand's personality consistently across all touchpoints.
- 01. Branding
- ° Market research ° Brand definition ° Brand positioning ° Purpose ° Values ° Brand guidelines
- 02. Visual Identity
- ° Visual Language
° Logo design
° Brand collateral
° Brand imagery
- 03. Content Production
- ° Social media content ° Motion design ° Video ° Photography ° Print & Outdoor
- 04. Creative direction
- As a creative dir. I collaborate with firms and agencies on selected projects to help explore new ideas and have a hand in elevating production. I supervise creative work with a strong focus on mentoring and building team mentality. Problem solving. establishing workflows, managing content goals.