Paramount Network “Icons of Cinema” is a curated selection of cherished and beloved movies. I was approached by Paramount Network Netherlands to create an animated campaign promoting this series.
PARAMOUNT NETWORK (NETHERLANDS)
PROJECT MANAGER: NIENKE LAURIER
CREATIVE SUPERVISION: MATTHIJS HOITSMA, MACIEJ ROŻEN (PARAMOUNT)
VOICEOVER COPY: MATTHIJS HOITSMA, MACIEJ ROŻEN (PARAMOUNT)
I decided on a mixed media collage style of animation which allowed me to depict iconic movie scenes while having the freedom of being playful at the same time. The used techniques are a mixed bag of animated photography cutouts, illustration, as well as rotoscopes. The campaign consisted of various 30 sec, 15 sec and 6 sec animation versions. Digital and TV broadcast. Alongside the main animation, I created a series of still images for posters, marketing assets and social media.