WYSTAJLOWANI

/ CASE
STUDY

SCOPE

CONCEPT
CREATIVE DIRECTION
ANIMATION

CLIENT

MTV POLAND

CREDITS

PRODUCTION _ OLA NOGOWSKA / MACIEJ ROŻEN (MTV)
PHOTOGRAPHY _ DAWID KLEPADŁO
FASHION STYLIST _ KASIA SZABLEWSKA
MAKEUP _ EDYTA KOBUSIŃSKA
HOSTS _ NINA CIEŚLIŃSKA / PATRYK SPIKER

CHARACTER DRIVEN
MAKEOVER.
MTV's NEW SHOW.

PROMO ANIMATION
& ASSETS

WYSTAJLOWANI is a new inspiring reality makeover show by MTV Poland. Participants share their stories and deep motivations for needing a change in their life which will help them reflect their true self. The fashion show is mainly character driven but also adds a competitive element between the hosts.

I came up with a creative concept for the trailer and promotional assets which I called "B&W neon". The black and white photographs reflect the fashion heart of the programme, while the fast stop-motion tempo and neon-like elements embody the competitiveness and edgy character of the MTV show.

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