WYSTAJLOWANI

⸻ CASE STUDY

SCOPE

CONCEPT
CREATIVE DIRECTION
ANIMATION

CLIENT

MTV POLAND

CREDITS

PRODUCTION _ OLA NOGOWSKA / MACIEJ ROŻEN (MTV)
PHOTOGRAPHY _ DAWID KLEPADŁO
FASHION STYLIST _ KASIA SZABLEWSKA
MAKEUP _ EDYTA KOBUSIŃSKA
HOSTS _ NINA CIEŚLIŃSKA / PATRYK SPIKER

MTV's NEW CHARACTER
DRIVEN MAKEOVER.

⸻ PROMO ANIMATION & ASSETS

WYSTAJLOWANI is a new inspiring reality makeover show produced by MTV Poland. Participants share their stories and deep motivations for needing a change in their life which will help them reflect their true self. The fashion show is mainly character driven but also adds a competitive element between the hosts.

I came up with a creative concept for the trailer and promotional assets which I called "B&W neon". The black and white photographs reflect the fashion heart of the programme, while the fast stop-motion tempo and neon-like elements embody the competitiveness and edgy character of the MTV show.

WS [01-001]

WS [01-002]

WS [01-003]

WS [01-004]

WS [01-005]

WS [01-006]