Me and my team assisted with further development of the existing brand guidelines and identity implementation in areas like: social media, corporate presentations, event and promotional items, brand posters, stationery, headquarter signage, packaging, business unit communication, motion design and video.

Alongside the vibrant color palette, the visual identity is strengthened by leaf patterns which create further brand recognition. The graphic system is designed to evoke the four seasons, the diversity of landscapes in which farmers work as well as collaboration and partnership.

Client: Syngenta Group
Strategy Agency: Globeone, Switzerland