SYNGENTA
GROUP

/ CASE
STUDY

SCOPE

IDENTITY IMPLEMENTATION

SECTOR

AGRICULTURAL
TECHNOLOGY

Syngenta Group is a leading global provider of agricultural science and technology, in particular seeds and crop protection products, with over 49,000 employees in 100+ countries

ROLE

CREATIVE DIRECTOR

IDENTITY
IMPLEMENTATION

TASK

Me and my team assisted with further development of the existing brand guidelines and identity implementation in areas like: social media, corporate presentations, event and promotional items, brand posters, stationery, headquarter signage, packaging, business unit communication, motion design and video.

Alongside the vibrant color palette, the visual identity is strengthened by leaf patterns which create further brand recognition. The graphic system is designed to evoke the four seasons, the diversity of landscapes in which farmers work as well as collaboration and partnership.

Client: Syngenta Group
Strategy Agency: Globeone, Switzerland

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