DR KILL YOU

/ CASE
STUDY

SCOPE

BRANDING
IDENTITY
ART DIRECTION
MARKETING COLLATERAL
PACKAGING

SECTOR

APPAREL

Dr Kill You is a new venture developed by fashion designer Olga Idzik. It’s a unique brand aimed at producing quality apparel for doctors and nurses.

GLOOMY AESTHETIC
& PLAYFUL VOICE

CONCEPT

An edgy visual identity with a flirtatious voice. The goal was to create a dark and gloomy character which would be “fun” at the same time. We decided that illustrations would be a large part of the identity, used for marketing purposes, in order to distinguish the brand, as well as embroidered on the products.

The colour palette resembles the fabrics of the apparel. The tones correspond with each other creating the possibility of different colour combinations within a very distinct palette.

DR [01-001]

DR [01-002]

DR [01-003]

DR [01-004]

DR [01-005]

YOU HAVE
BEAUTIFUL EYES

/ DR KILL YOU
CASE STUDY

In order to introduce more playfulness into online communication, we developed an idea of humorous texts which correspond with the created images.

A cohesive packaging style was incorporated based on the distinct color palette and the most impactful part of the identity - the illustrations.

DR [02-001]

DR [02-002]

DR [02-003]

DR [02-004]

DR [02-005]

DR [02-006]

DR [02-007]

DR [02-008]

COFC [03-009]

DR [02-010]