DR KILL YOU
⸻ CASE STUDY
SCOPE
BRAND IDENTITY
ART DIRECTION
Print Collateral
Social Media Collateral
PACKAGING
SECTOR
APPAREL
Dr Kill You is a new venture developed by fashion designer Olga Idzik. It’s a unique brand aimed at producing quality apparel for doctors and nurses.
●
GLOOMY AESTHETICS & PLAYFUL VOICE
⸻ CONCEPT
An edgy visual identity with a flirtatious voice. The goal was to create a dark and gloomy character which would be “fun” at the same time. We decided that illustrations would be a large part of the identity, used for marketing purposes, in order to distinguish the brand, as well as embroidered on the products.
The colour palette resembles the fabrics of the apparel. The tones correspond with each other creating the possibility of different colour combinations within a very distinct palette.
DR [01-001]
DR [01-002]
DR [01-003]
DR [01-004]
DR [01-005]
YOU HAVE BEAUTIFUL EYES
⸻ CASE STUDY
In order to introduce more playfulness into online communication, we developed an idea of humorous texts which correspond with the created images.
A cohesive packaging style was incorporated based on the distinct color palette and the most impactful part of the identity - the illustrations.
DR [02-001]
DR [02-002]
DR [02-003]
DR [02-004]
DR [02-005]
DR [02-006]
DR [02-007]
DR [02-008]
DR [02-009]
DR [02-010]
COFC [03-011]